The Culture

The face of Lace Did It is diversity, individuality, and multiculturalism. Lace Did It understands that not everyone is the same. People as a collective not only represent themselves based on where they are going but also where they have come from. No matter the color of your skin, body size, or how you represent your person, Lace Did It desires to accompany you thru every and any season life may take you through.

Culture represents many things that people recognize and identify with, but of the many things culture represents it is that which surrounds these positive moments in time that we connect most with. Lace Did It seeks to capture these memories and recreate these moments every time you put on one of our pieces. At Lace Did It we believe that it is important to promote both an elevated lifestyle while recognizing diversely different upbringings. We are both the low rider strolling down Rosecrans and the overlook of Paris from the Eiffel tower.

The Return Campaign

The story behind The Return Campaign came with the vision of people everywhere wearing a piece that depicted “The Return,” on the back of a shirt. In this vision we saw a people of various cultures and ethnicity’s wearing a universal shirt that could be paired with any look. A versatile piece that could be layered or worn on its own making it perfect for any season. This came to be known as our The Return Cropped T-Shirt. As we prepared for our relaunch debut this made it perfect to reintroduce ourselves to the fashion world.

Our concept behind the design of The Return of Lace Did It cropped pieces came from retro sequels of the early 1980’s like Star Wars and from Vintage Universal Monster movies of the 1920s-1950’s like The Creature of the Black Lagoon. From this inspiration we developed the specialized font for “The Return” on the back in a dramatically eerie, yet monumental print. Along the same inspiration we developed the cutt of our pieces from retro fittings fashioned with a modern day twist.

The central message behind “The Return” signify’s favorable engagements, new beginnings, and personal importance. It’s meant to encourage every client to champion each new beginning, while understanding that every new beginning is afforded with each new day.

The History

Lace Did It originated in 2015 around the idea to upcycle, recycle and redevelop vintage or retro pieces in a modernized fashion. Lace Did It originally was intended to be a shop that would create a central hub for all thing’s throwback and vintage culture; with single releases made to order in the Los Angeles and Phoenix area. As time progressed Lace Did It tested the boundaries of its capabilities by releasing its first collection with a set of camouflage hoodies known better as the Army of the Bold collection which featured 3 significant colorways. Though the collection developed a popularity buzz around dance & street wear community, Lace Did It decided to close its doors in 2017 to re-center its goals to adapt in the ever-evolving changes the fashion industry demonstrates and to refine the brands direction.

Lace Did It now takes its place as a designer fashion brand that seeks to introduce luxury to the greater market by offering premium quality goods at affordable and reasonable prices. We desire to not only introduce avant-garde unique designs but equally cater to the trends that are popularly coveted by clients everywhere. Our goal is to not only serve our clients with exceptional and timeless pieces, but to also build a memorable connection that demonstrates appreciation to their valuable contribution. As our client, you are the very identity of Lace Did it! Lace Did It furthermore proudly represents the people with our mission: Lace Did It, a luxury street wear brand that aims to test the creative boundaries in the industry. Specializing in quality fashion-forward trendy pieces, offered at an affordable price. Supporting diversity, individuality, and culture for the generations to come.